I'm a creative force from Los Angeles, a music junkie, and a Lowrider owner/enthusiast with a unique voice that blends multiple cultures, perspectives, and disciplines to create. I am an art director, brand developer, illustrator, fine artist, and graphic designer. At my core, I'm a self-motivated multitasker with a passion, devotion, and commitment to the power of art, design, and music. I believe in the importance of play in all creative endeavors.

Graduated from Pasadena Art Center College of Design - BFA with honors in Illustration and Design
instagram: demetrius_rfc

2FO SlipNot

Slip or to SlipNot–Get ready to dive into the world of mountain biking with a twist of Shakespearean flair! Introducing the 2FO, the ultimate mountain biking shoe that's taking the trails by storm. With its revolutionary SlipNot technology, these shoes are designed to keep your feet glued to the pedals, no matter how wild the ride gets. Whether carving down steep trails, whipping on crazy berms, or nailing a new trick, the 2FO ensures that slipping is one drama you won't experience.

The marketing inspiration sprang from the very name of this game-changing tech—SlipNot. I thought, why not have fun and nod to the Poet himself? So, I spun Shakespeare's timeless dilemma "To be or not to be" into our own catchy tagline that speaks to every rider's spirit: “Slip or to SlipNot.” And just like the captivating aesthetic of the 16th century, our campaign is decked out in visuals that echo that era, blending the old-world charm with the adrenaline-pumping world of mountain biking. It's a campaign that promises performance and invokes the thrill of the ride, all while tipping a helmet to the past. Get ready to pedal through the ages with the 2FO—where slipping is not part of the script.

Photographer: Cameron Strand
Stylist: Rita Zebdi
Set Designer: Kelly Fondry