I am a creative from Los Angeles currently working in Portland, OR at Nike. My work blends brand art direction, development, graphic design, and illustration into cohesive brand expressions. I create meaningful and tactile solutions inspired by culture, art and music.

Graduated from Pasadena Art Center College of Design - BFA with honors in Illustration and Design
instagram: demetrius_rfc

Air Max - Bring The Future To Light

The Air Max BTFL Summer 21 campaign focused on capturing the Air collection through exaggerated angles, dynamic framing, and mirrored surfaces. Air is synonymous with the history of Nike. Our goal was to breathe a fresh aesthetic into this iconic technology. This approach created an array of imagery that revealed multiple and unexpected angles to the viewer. In support of the imagery, a graphic lock-up system was created with a custom brush technique to reflect the light and airy quality of the product collection. 

Photographers: Jerry Buttles
Stylist: Victoria Mesenbrink
Services: Art Direction, Creative Direction, Graphic Design