Air Max - Bring The Future To Light
The Air Max BTFL Fall 21 campaign focused on capturing the Air collection through exaggerated angles, dynamic framing, and double exposure. Air is synonymous with the history of Nike, and our goal was to breathe the same fresh aesthetic into this iconic technology like last season by doubling down on the double exposure; pun intended. This approach created an array of imagery that revealed multiple and unexpected angles to the viewer. To support the imagery, we used the same graphic lock-up system I initially developed for the previous season with a custom aerosol can brush technique to reflect the product collection, as well as light and airy quality.
Photographers: Aiden Cullen
Stylist: Karolyn Pho
Services: Art Direction, Creative Direction, Graphic Design
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The Air Max BTFL Fall 21 campaign focused on capturing the Air collection through exaggerated angles, dynamic framing, and double exposure. Air is synonymous with the history of Nike, and our goal was to breathe the same fresh aesthetic into this iconic technology like last season by doubling down on the double exposure; pun intended. This approach created an array of imagery that revealed multiple and unexpected angles to the viewer. To support the imagery, we used the same graphic lock-up system I initially developed for the previous season with a custom aerosol can brush technique to reflect the product collection, as well as light and airy quality.
Photographers: Aiden Cullen
Stylist: Karolyn Pho
Services: Art Direction, Creative Direction, Graphic Design
