I am a creative from Los Angeles currently working in Portland, OR at Nike. My work blends brand art direction, development, graphic design, and illustration into cohesive brand expressions. I create meaningful and tactile solutions inspired by culture, art and music.

Graduated from Pasadena Art Center College of Design - BFA with honors in Illustration and Design
instagram: demetrius_rfc

Air Max - Bring The Future To Light

The Air Max BTFL Fall 21 campaign focused on capturing the Air collection through exaggerated angles, dynamic framing, and double exposure. Air is synonymous with the history of Nike, and our goal was to breathe the same fresh aesthetic into this iconic technology like last season by doubling down on the double exposure; pun intended. This approach created an array of imagery that revealed multiple and unexpected angles to the viewer. In support of the imagery, graphic lock-up systems were created with a custom aerosol brush technique to reflect the product collection light and airy quality and Air Max Day.

Photographers: Aiden Cullen
Stylist: Karolyn Pho
Services: Art Direction, Creative Direction, Graphic Design