I'm a creative force from Los Angeles, a music junkie, and a Lowrider owner/enthusiast with a unique voice that blends multiple cultures, perspectives, and disciplines to create. I am an art director, brand developer, illustrator, fine artist, and graphic designer. At my core, I'm a self-motivated multitasker with a passion, devotion, and commitment to the power of art, design, and music. I believe in the importance of play in all creative endeavors.

Graduated from Pasadena Art Center College of Design - BFA with honors in Illustration and Design
instagram: demetrius_rfc

Brasil National Team Collection

The art direction for the Brasil National Football team collection was based on the concept of Brasileiragem (meaning “the Brazilian way of playing”).  The lettering, color system, patterns, and graphic elements were created using fragmented shapes from the Brasilian flag. Additional graphics were created by isolating components of the apparel design. The imagery was a showcase for the apparel and star players, capturing their pride, unity, joy, and sincerity.

Photographer: Lucas Garrido
Services: Art Direction, Creative Direction