I am a creative from Los Angeles currently working in Portland, OR at Nike. My work blends brand art direction, development, graphic design, and illustration into cohesive brand expressions. I create meaningful and tactile solutions inspired by culture, art and music.

Graduated from Pasadena Art Center College of Design - BFA with honors in Illustration and Design
instagram: demetrius_rfc

Brasil National Team Collection

The art direction for the Brasil National Football team collection was based on the concept of Brasileiragem (meaning “the Brazilian way of playing”).  The lettering, color system, patterns, and graphic elements were created using fragmented shapes from the Brasilian flag. Additional graphics were created by isolating components of the apparel design. The imagery was a showcase for the apparel and star players, capturing their pride, unity, joy, and sincerity.

Photographer: Lucas Garrido
Services: Art Direction, Creative Direction