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Brasil National Team Collection
The art direction for the Brasil National Football team collection was based on the concept of Brasileiragem (meaning “the Brazilian way of playing”). The lettering, color system, patterns, and graphic elements were created using fragmented shapes from the Brasilian flag. Additional graphics were created by isolating components of the apparel design. The imagery showcased the apparel and star players, capturing their pride, unity, joy, and sincerity.
Photographer: Lucas Garrido
Services: Art Direction, Creative Direction
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The art direction for the Brasil National Football team collection was based on the concept of Brasileiragem (meaning “the Brazilian way of playing”). The lettering, color system, patterns, and graphic elements were created using fragmented shapes from the Brasilian flag. Additional graphics were created by isolating components of the apparel design. The imagery showcased the apparel and star players, capturing their pride, unity, joy, and sincerity.
Photographer: Lucas Garrido
Services: Art Direction, Creative Direction
Our retail strategy kicked off with the same creative playbook that initially inspired the Brasil National Football team collection. We brought the collection to life in our retail space with mannequins proudly sporting the apparel. At the same time, flags and posters flaunted our imagery and graphic design language, adding an extra flair. The atmosphere was designed to embody the pride, unity, joy, and sincerity that define the spirited people, fans and the streets of Brasil.
It's a celebration of culture and creativity, all wrapped up in one dynamic display.
