I am a creative from Los Angeles currently working in Portland, OR at Nike. My work blends brand art direction, development, graphic design, and illustration into cohesive brand expressions. I create meaningful and tactile solutions inspired by culture, art and music.

Graduated from Pasadena Art Center College of Design - BFA with honors in Illustration and Design
instagram: demetrius_rfc

Court Royale

Through copy and concept I reintroduced a Nike classic, the Court Royale shoe. Historically a performance tennis shoe, the Court Royal was being reintroduced through this campaign as a lifestyle shoe. This was achieved by mixing a visual homage to the Court Royale’s tennis roots while firmly repositioning it for lifestyle.

Rendering Artist, Production: Unreasonable Studios
Services: Art Direction, Concept Development, Creative Direction