I'm a creative force from Los Angeles, a music junkie, and a Lowrider owner/enthusiast with a unique voice that blends multiple cultures, perspectives, and disciplines to create. I am an art director, brand developer, illustrator, fine artist, and graphic designer. At my core, I'm a self-motivated multitasker with a passion, devotion, and commitment to the power of art, design, and music. I believe in the importance of play in all creative endeavors.

Graduated from Pasadena Art Center College of Design - BFA with honors in Illustration and Design
instagram: demetrius_rfc

Court Royale

Through copy and concept I reintroduced a Nike classic, the Court Royale shoe. Historically a performance tennis shoe, the Court Royal was being reintroduced through this campaign as a lifestyle shoe. This was achieved by mixing a visual homage to the Court Royale’s tennis roots while firmly repositioning it for lifestyle.

Rendering Artist, Production: Unreasonable Studios
Services: Art Direction, Concept Development, Creative Direction