I’m a Los Angeles native currently working as a Brand Designer at Nike in Portland, OR. I specialize in creative direction, brand development, graphic design, and illustration — drawing inspiration from different cultures, visual arts, and music to craft meaningful, tactile solutions.

Graduated from Pasadena Art Center College of Design - BFA with honors in Illustration and Design
instagram: demetrius_rfc

Court Royale

Through copy and concept I reintroduced a Nike classic, the Court Royale shoe. Historically a performance tennis shoe, the Court Royal was being reintroduced through this campaign as a lifestyle shoe. This was achieved by mixing a visual homage to the Court Royale’s tennis roots while firmly repositioning it for lifestyle.

Rendering Artist, Production: Unreasonable Studios
Services: Art Direction, Concept Development, Creative Direction

2017 — Frogtown, Los Angeles