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Court Royale
Through copy and concept I reintroduced a Nike classic, the Court Royale shoe. Historically a performance tennis shoe, the Court Royal was being reintroduced through this campaign as a lifestyle shoe. This was achieved by mixing a visual homage to the Court Royale’s tennis roots while firmly repositioning it for lifestyle.
Rendering Artist, Production: Unreasonable Studios
Services: Art Direction, Concept Development, Creative Direction
Through copy and concept I reintroduced a Nike classic, the Court Royale shoe. Historically a performance tennis shoe, the Court Royal was being reintroduced through this campaign as a lifestyle shoe. This was achieved by mixing a visual homage to the Court Royale’s tennis roots while firmly repositioning it for lifestyle.
Rendering Artist, Production: Unreasonable Studios
Services: Art Direction, Concept Development, Creative Direction