I'm a creative force from Los Angeles, a music junkie, and a Lowrider owner/enthusiast with a unique voice that blends multiple cultures, perspectives, and disciplines to create. I am an art director, brand developer, illustrator, fine artist, and graphic designer. At my core, I'm a self-motivated multitasker with a passion, devotion, and commitment to the power of art, design, and music. I believe in the importance of play in all creative endeavors.

Graduated from Pasadena Art Center College of Design - BFA with honors in Illustration and Design
instagram: demetrius_rfc

Deep Shadows

Deep Shadows is a group of record collectors, spinners, and enthusiasts focusing on Oldies, Sweet Soul, Boogie, and Funk Music. There is a reason the love for vinyl has never faded. The warmth that washes over you the instant the needle hits the groove. The visual system pays homage to that feeling; the identity system draws influence from Oldies and Lowrider Oldies culture. Bright pops of color and contemporary typefaces create a modern tension when woven together with Lowrider aesthetics. The name "Deep Shadows" was lifted from a song with the same name by Little Ann. It's a song about unrequited love, which echoed the devotion of audiophiles everywhere to the commitment of the turntable.

Services: Art Direction, Branding, Brand Development, Creative Direction, Graphic Design, Illustration, Packaging