I am a creative from Los Angeles currently working in Portland, OR at Nike. My work blends brand art direction, development, graphic design, and illustration into cohesive brand expressions. I create meaningful and tactile solutions inspired by culture, art and music.

Graduated from Pasadena Art Center College of Design - BFA with honors in Illustration and Design
instagram: demetrius_rfc

Deep Shadows

Deep Shadows is a group of record collectors, spinners, and enthusiasts. There is a reason the love for vinyl has never faded. The warmth that washes over you the instant the needle hits the groove. The visual system pays homage to that feeling. The identity system draws influence from Oldies and Lowrider culture. Bright pops of color and contemporary typefaces create a modern tension when woven together with Lowrider aesthetics. The name "Deep Shadows" was lifted from a song with the same name by Little Ann. It's a song about unrequited love, which echoed the devotion of audiophiles everywhere to the faith of the turntable.

Services: Art Direction, Branding, Brand Development, Creative Direction, Graphic Design, Illustration, Packaging