I'm a creative force from Los Angeles, a music junkie, and a Lowrider owner/enthusiast with a unique voice that blends multiple cultures, perspectives, and disciplines to create. I am an art director, brand developer, illustrator, fine artist, and graphic designer. At my core, I'm a self-motivated multitasker with a passion, devotion, and commitment to the power of art, design, and music. I believe in the importance of play in all creative endeavors.

Graduated from Pasadena Art Center College of Design - BFA with honors in Illustration and Design
instagram: demetrius_rfc

Globe Haul ST

More Power. More Cargo...

The Globe Haul ST electric bike emerges as a revolutionary transport solution, ingeniously designed to cater to the dynamic lifestyle of the modern creative professional. Inspired by the hustle and versatility inherent in their daily lives, this e-bike is a testament to adaptability and efficiency. The marketing campaign draws from the essence of these on-the-go individuals who navigate the urban landscape and require a dependable vehicle for transporting their work essentials. With an array of customizable accessories, the Globe Haul ST transforms effortlessly to meet various needs, whether carrying vinyl records, transporting rare finds from a vintage clothing warehouse, delivering flower arrangements, or simply commuting easily. Each cleverly crafted tagline resonates with the well-designed and arranged sets and the spirit of these creatives, encapsulating the globe-trotting nature of their work and the boundless potential of the Globe Haul ST e-bike—a true car replacement for the environmentally conscious and industrious city dweller.

Photographer: Cameron Strand
Set Design: James Dean
Services: Art Direction, Concept DevelopmentCreative Direction, Graphic Design