Hoka Clifton 10
I had the fantastic opportunity to collaborate with the talented team at Supermorebetter on the Clifton 10 release. My role was art direction and graphic design. Our mission was to elevate an already-in-progress campaign to the next level.
Using existing colorway combos, running photo assets, product assets, a tagline, and a subhead as our foundation, we crafted the "RUN SMOOTH" type lock-up, seamlessly paired with the Clifton 10 wordmark, subhead, and Hoka logo. To keep things fresh and flexible, we created two distinct asset styles: one spotlighting just the product and typography, and another combining product, typography, and running imagery. We also combined both shoes for a dual-gender approach that speaks to everyone.
Once we locked in our layouts, we rolled out a large variety of still and motion digital banners with a similar design approach, plus audio-visual pieces designed to shine across social platforms and the web. It was a smooth ride from start to finish.
This project was produced at Supermorebetter.
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I had the fantastic opportunity to collaborate with the talented team at Supermorebetter on the Clifton 10 release. My role was art direction and graphic design. Our mission was to elevate an already-in-progress campaign to the next level.
Using existing colorway combos, running photo assets, product assets, a tagline, and a subhead as our foundation, we crafted the "RUN SMOOTH" type lock-up, seamlessly paired with the Clifton 10 wordmark, subhead, and Hoka logo. To keep things fresh and flexible, we created two distinct asset styles: one spotlighting just the product and typography, and another combining product, typography, and running imagery. We also combined both shoes for a dual-gender approach that speaks to everyone.
Once we locked in our layouts, we rolled out a large variety of still and motion digital banners with a similar design approach, plus audio-visual pieces designed to shine across social platforms and the web. It was a smooth ride from start to finish.
This project was produced at Supermorebetter.
