I'm a creative force from Los Angeles, a music junkie, and a Lowrider owner/enthusiast with a unique voice that blends multiple cultures, perspectives, and disciplines to create. I am an art director, brand developer, illustrator, fine artist, and graphic designer. At my core, I'm a self-motivated multitasker with a passion, devotion, and commitment to the power of art, design, and music. I believe in the importance of play in all creative endeavors.

Graduated from Pasadena Art Center College of Design - BFA with honors in Illustration and Design
instagram: demetrius_rfc

Hyperviz Collection

The Hyperviz Collection is a bold step in cycling apparel, designed to keep riders safe and comfortable in night-time conditions. The standout feature of this collection is its bright green color paired with 3M reflective materials. These elements work together to ensure cyclist’s safety by making them highly visible to drivers during nighttime rides.

To market the Hyperviz Collection, we crafted an original concept for the video and photo shoot. We aimed to recreate an outdoor riding experience within the controlled environment of a photo studio. This approach allowed us to perfectly showcase the apparel's features without relying on unpredictable outdoor conditions and traffic lighting.

The tagline "Reflect on Performance" cleverly ties into the collection's emphasis on visibility and safety. It encourages potential customers to consider how the reflective attributes of the Hyperviz Collection can enhance their performance by ensuring they remain seen and protected against the elements, no matter where their ride takes them.