Jordan Launch, Argentina
The "Made to Fly" campaign soared to new heights, offering a one-of-a-kind chance to spotlight the Jordan brand and basketball in Argentina. We crafted a typography system that cleverly framed the campaign name along the edges, spotlighting our athletes.
Our visuals captured the essence of players and everyday Argentinians rallying behind the national basketball team, whether on the court or cheering from the sidelines. This campaign truly reflects Argentina's vibrant street and basketball culture, where indoor and club-level basketball reign supreme. To contrast this, our imagery needed to be candid, raw, and authentically Argentine.
It's a slam dunk of culture and creativity, celebrating the spirit of basketball in Argentina.
Photographer: Sebastian Gil Miranda
Services: Art Direction, Creative Direction, Graphic Design
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The "Made to Fly" campaign soared to new heights, offering a one-of-a-kind chance to spotlight the Jordan brand and basketball in Argentina. We crafted a typography system that cleverly framed the campaign name along the edges, spotlighting our athletes.
Our visuals captured the essence of players and everyday Argentinians rallying behind the national basketball team, whether on the court or cheering from the sidelines. This campaign truly reflects Argentina's vibrant street and basketball culture, where indoor and club-level basketball reign supreme. To contrast this, our imagery needed to be candid, raw, and authentically Argentine.
It's a slam dunk of culture and creativity, celebrating the spirit of basketball in Argentina.
Photographer: Sebastian Gil Miranda
Services: Art Direction, Creative Direction, Graphic Design
