I'm a creative force from Los Angeles, a music junkie, and a Lowrider owner/enthusiast with a unique voice that blends multiple cultures, perspectives, and disciplines to create. I am an art director, brand developer, illustrator, fine artist, and graphic designer. At my core, I'm a self-motivated multitasker with a passion, devotion, and commitment to the power of art, design, and music. I believe in the importance of play in all creative endeavors.

Graduated from Pasadena Art Center College of Design - BFA with honors in Illustration and Design
instagram: demetrius_rfc

Jordan Launch, Argentina

The “Made to Fly” campaign represented a unique opportunity to promote the Jordan brand, and basketball at large, in Argentina. A typography system was developed that allowed the campaign name to live on the edges of the composition as a way of framing and elevating the protagonist. The imagery captured players on and off the court, a true representation of the culture of street basketball in Argentina, a place where indoor and club level basketball is more predominant. To juxtapose this the imagery needed to be candid, raw, and real.

Photographer: Sebastian Gil Miranda
Services: Art Direction, Creative Direction, Graphic Design