![](https://freight.cargo.site/t/original/i/b3a1952b8d06521a5b03a0d75da5d5e9a19ce2739c4a76d7c70e646888fb1adb/Screen-Shot-2021-01-05-at-1.39.02-AM.png)
Jordan Launch, Argentina
The “Made to Fly” campaign represented a unique opportunity to promote the Jordan brand, and basketball at large, in Argentina. A typography system was developed that allowed the campaign name to live on the edges of the composition as a way of framing and elevating the protagonist. The imagery captured players on and off the court, a true representation of the culture of street basketball in Argentina, a place where indoor and club level basketball is more predominant. To juxtapose this the imagery needed to be candid, raw, and real.
Photographer: Sebastian Gil Miranda
Services: Art Direction, Creative Direction, Graphic Design
The “Made to Fly” campaign represented a unique opportunity to promote the Jordan brand, and basketball at large, in Argentina. A typography system was developed that allowed the campaign name to live on the edges of the composition as a way of framing and elevating the protagonist. The imagery captured players on and off the court, a true representation of the culture of street basketball in Argentina, a place where indoor and club level basketball is more predominant. To juxtapose this the imagery needed to be candid, raw, and real.
Photographer: Sebastian Gil Miranda
Services: Art Direction, Creative Direction, Graphic Design
![](https://freight.cargo.site/t/original/i/17111637eba635ab293eb6c63643ec0f02718f4a1a9e411688c4bf489dc82064/1_FA17_JD_-AJ--XXXI_EM_06311_Web1.jpg)
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