I’m a Los Angeles native currently working as a Brand Designer at Nike in Portland, OR. I specialize in creative direction, brand development, graphic design, and illustration — drawing inspiration from different cultures, visual arts, and music to craft meaningful, tactile solutions.

Graduated from Pasadena Art Center College of Design - BFA with honors in Illustration and Design
instagram: demetrius_rfc

Junk Food x Cannon

In 2011, Cannondale asked Junk Food to renvision their most popular urban product, the Bad Boy. Vintage hardtail Triumph bobbers and classic war motorcycles inspired a new colorway, leather accessories and a new vintage feel. Through this evolution we took a Cannondale icon and made it a modern classic.

Project was produced while working at Junk Food.

Services: Art Direction, Creative Direction, Concept Development

2017 — Frogtown, Los Angeles