I'm a creative force from Los Angeles, a music junkie, and a Lowrider owner/enthusiast with a unique voice that blends multiple cultures, perspectives, and disciplines to create. I am an art director, brand developer, illustrator, fine artist, and graphic designer. At my core, I'm a self-motivated multitasker with a passion, devotion, and commitment to the power of art, design, and music. I believe in the importance of play in all creative endeavors.

Graduated from Pasadena Art Center College of Design - BFA with honors in Illustration and Design
instagram: demetrius_rfc

Junk Food x Cannondale

In 2011, Cannondale asked Junk Food to renvision their most popular urban product, the Bad Boy. Vintage hardtail Triumph bobbers and classic war motorcycles inspired a new colorway, leather accessories and a new vintage feel. Through this evolution we took a Cannondale icon and made it a modern classic.

Project was produced while working at Junk Food.

Services: Art Direction, Creative Direction, Concept Development