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Junk Food x Cannondale
In 2011, Cannondale asked Junk Food to renvision their most popular urban product, the Bad Boy. Vintage hardtail Triumph bobbers and classic war motorcycles inspired a new colorway, leather accessories and a new vintage feel. Through this evolution we took a Cannondale icon and made it a modern classic.
Project was produced while working at Junk Food.
Services: Art Direction, Creative Direction, Concept Development
In 2011, Cannondale asked Junk Food to renvision their most popular urban product, the Bad Boy. Vintage hardtail Triumph bobbers and classic war motorcycles inspired a new colorway, leather accessories and a new vintage feel. Through this evolution we took a Cannondale icon and made it a modern classic.
Project was produced while working at Junk Food.
Services: Art Direction, Creative Direction, Concept Development