I am a creative from Los Angeles currently working in Portland, OR at Nike. My work blends brand art direction, development, graphic design, and illustration into cohesive brand expressions. I create meaningful and tactile solutions inspired by culture, art and music.

Graduated from Pasadena Art Center College of Design - BFA with honors in Illustration and Design
instagram: demetrius_rfc

Junk Food x Cannondale

In 2011, Cannondale asked Junk Food to renvision their most popular urban product, the Bad Boy. Vintage hardtail Triumph bobbers and classic war motorcycles inspired a new colorway, leather accessories and a new vintage feel. Through this evolution we took a Cannondale icon and made it a modern classic.

Project was produced while working at Junk Food.

Services: Art Direction, Creative Direction, Concept Development