I am a creative from Los Angeles currently working in Portland, OR at Nike. My work blends brand art direction, development, graphic design, and illustration into cohesive brand expressions. I create meaningful and tactile solutions inspired by culture, art and music.

Graduated from Pasadena Art Center College of Design - BFA with honors in Illustration and Design
instagram: demetrius_rfc

Mercurial VII

The Mercurial VII is built for speed. The fastest and most lethal players in the world wear this boot. The art direction was centered around showing all day footballers moving at the speed of light. Cutting, juking, sprinting side to side. The bursts of speed and small moments that show the athletic nature of the boot and how it’s worn. Another crucial part of the Mercurial is the attitude. Swagger that carries you on and off the pitch. The graphics and typography were built for speed and a strikers mentality.

Photographers: Misha Taylor, Michael Tessier
Stylist: Victoria Mesenbrink
Services: Art Direction, Creative Direction, Graphic Design