Native Hotel
Native Hotel is a rejuvenated motel off the infamous Pacific Coast Highway with a rich artistic background and an aesthetic that pairs mid-century modern with a contemporary twist. Bob Dylan wrote the iconic album “Blood On The Tracks” from these very rooms. I created the branding, signage, wayfinding, hotel keys, and other brand moments to capture the intimacy and everlasting effect of nights spent against the Pacific Ocean.
The project was produced while working at Folklor.
Art Direction, Branding, Brand Development, Creative Direction, Graphic Design, Web Design
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Native Hotel is a rejuvenated motel off the infamous Pacific Coast Highway with a rich artistic background and an aesthetic that pairs mid-century modern with a contemporary twist. Bob Dylan wrote the iconic album “Blood On The Tracks” from these very rooms. I created the branding, signage, wayfinding, hotel keys, and other brand moments to capture the intimacy and everlasting effect of nights spent against the Pacific Ocean.
The project was produced while working at Folklor.
Art Direction, Branding, Brand Development, Creative Direction, Graphic Design, Web Design
