I’m a Los Angeles native currently working as a Brand Designer at Nike in Portland, OR. I specialize in creative direction, brand development, graphic design, and illustration — drawing inspiration from different cultures, visual arts, and music to craft meaningful, tactile solutions.

Graduated from Pasadena Art Center College of Design - BFA with honors in Illustration and Design
instagram: demetrius_rfc

Native Hotel

Native Hotel is a rejuvenated motel off of the infamous Pacific Coast Highway with a rich artistic background and an aesthetic that pairs mid century modern with a contemporary twist. Bob Dylan wrote the iconic album, “Blood On The Tracks” from these very rooms. I created the branding, signage, wayfinding, hotel keys and other brand moments to capture the intimacy and everlasting effect of nights spent against the Pacific Ocean.

Project was produced while working at Folklor.

Art Direction, Branding, Brand Development, Creative Direction, Graphic Design, Web Design

2017 — Frogtown, Los Angeles