I am a creative from Los Angeles currently working in Portland, OR at Nike. My work blends brand art direction, development, graphic design, and illustration into cohesive brand expressions. I create meaningful and tactile solutions inspired by culture, art and music.

Graduated from Pasadena Art Center College of Design - BFA with honors in Illustration and Design
instagram: demetrius_rfc

Native Hotel

Native Hotel is a rejuvenated motel off of the infamous Pacific Coast Highway with a rich artistic background and an aesthetic that pairs mid century modern with a contemporary twist. Bob Dylan wrote the iconic album, “Blood On The Tracks” from these very rooms. I created the branding, signage, wayfinding, hotel keys and other brand moments to capture the intimacy and everlasting effect of nights spent against the Pacific Ocean.

Project was produced while working at Folklor.

Art Direction, Branding, Brand Development, Creative Direction, Graphic Design, Web Design