I'm a creative force from Los Angeles, a music junkie, and a Lowrider owner/enthusiast with a unique voice that blends multiple cultures, perspectives, and disciplines to create. I am an art director, brand developer, illustrator, fine artist, and graphic designer. At my core, I'm a self-motivated multitasker with a passion, devotion, and commitment to the power of art, design, and music. I believe in the importance of play in all creative endeavors.

Graduated from Pasadena Art Center College of Design - BFA with honors in Illustration and Design
instagram: demetrius_rfc

Nike Cortez

This Nike Cortez passion project started shortly after moving to Portland, OR,/my start at Nike. I was missing home, and my love for LA and its culture inspired me to create a concept to build a runway for Cortez to take off and thrive in the market.

It's no secret that Nike Cortez has become synonymous with LA's 'Chicano' culture, a movement with a strong influence globally. However, many people in the culture where Cortez thrives feel ignored and underrepresented. So let's connect authentically and unapologetically with the people who see the Cortez not just as a popular shoe but as a symbol of their culture.

Let's create a runway for the underrepresented Cortez and its culture to thrive in the market through authentic storytelling, graphics, product updates, innovation, new colorways, a capsule, grassroots marketing, and sharing their stories with the world.

Art Direction, Concept Development, Creative Direction, Fashion DesignGraphic Design, Illustration