Nike Cortez
This Nike Cortez passion project took flight shortly after I landed in Portland, OR, and embarked on my journey with Nike. Missing the vibrant pulse of LA, I was inspired by my love for the city and its rich culture to craft a concept that would give the Cortez the runway it deserves to soar in the market.
The Nike Cortez isn't just a shoe; it's a cultural icon, deeply woven into LA's 'Chicano' culture—a movement with a global footprint. Yet, many within this vibrant community feel overlooked and underrepresented. It's time to connect with them in a way that's as authentic and unapologetic as the Cortez itself, embracing it as a popular sneaker and a cultural emblem.
Let's pave the way for the Cortez and its culture to thrive through authentic storytelling, eye-catching graphics, innovative product updates, fresh colorways, a unique capsule collection, grassroots marketing, and by amplifying their stories to the world.
All graphics, Nike Cortez updates, capsule collection design, and guerrilla marketing mock-up were conceptualized and brought to life by yours truly.
Art Direction, Concept Development, Creative Direction, Fashion Design, Graphic Design, Illustration
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This Nike Cortez passion project took flight shortly after I landed in Portland, OR, and embarked on my journey with Nike. Missing the vibrant pulse of LA, I was inspired by my love for the city and its rich culture to craft a concept that would give the Cortez the runway it deserves to soar in the market.
The Nike Cortez isn't just a shoe; it's a cultural icon, deeply woven into LA's 'Chicano' culture—a movement with a global footprint. Yet, many within this vibrant community feel overlooked and underrepresented. It's time to connect with them in a way that's as authentic and unapologetic as the Cortez itself, embracing it as a popular sneaker and a cultural emblem.
Let's pave the way for the Cortez and its culture to thrive through authentic storytelling, eye-catching graphics, innovative product updates, fresh colorways, a unique capsule collection, grassroots marketing, and by amplifying their stories to the world.
All graphics, Nike Cortez updates, capsule collection design, and guerrilla marketing mock-up were conceptualized and brought to life by yours truly.
Art Direction, Concept Development, Creative Direction, Fashion Design, Graphic Design, Illustration
