Nike Yoga
Shapes, light, and resilience were the muses for the Women's Yoga campaign's art direction. Imagine this: women's layered poses, a slender beam of light sneaking through the gap between a window and its blind, casting its glow on the body's contours. With intentional tight crops, their body parts elegantly escape the frame, crafting abstract shapes that paint a masterpiece of yoga's graceful art form. It's a visual dance of strength and serenity, capturing the essence of yoga in all its beauty.
Photographers: Ward & Kweskin
Stylist: Karolyn Pho
Services: Art Direction, Creative Direction
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Shapes, light, and resilience were the muses for the Women's Yoga campaign's art direction. Imagine this: women's layered poses, a slender beam of light sneaking through the gap between a window and its blind, casting its glow on the body's contours. With intentional tight crops, their body parts elegantly escape the frame, crafting abstract shapes that paint a masterpiece of yoga's graceful art form. It's a visual dance of strength and serenity, capturing the essence of yoga in all its beauty.
Photographers: Ward & Kweskin
Stylist: Karolyn Pho
Services: Art Direction, Creative Direction
