I am a creative from Los Angeles currently working in Portland, OR at Nike. My work blends brand art direction, development, graphic design, and illustration into cohesive brand expressions. I create meaningful and tactile solutions inspired by culture, art and music.

Graduated from Pasadena Art Center College of Design - BFA with honors in Illustration and Design
instagram: demetrius_rfc

Nike x G Dragon

Nike collaborated with G Dragon to create his own iconic Air Force 1 through the Battle Force program. The key visual concept came from G Dragon’s own mythology that features a vibrant and colorful Utopia emerging from darkness. Jenn Lee and I worked together to develop an overall graphic language, look and feel, and typography system. G Dragon’s Nike world was brought to life through campaign static and motion assets and culminated in a launch event in Seoul.

Photographer: Unruh & Jones
Set Design: James Dean
Services: Art Direction, Concept DevelopmentCreative Direction, Graphic Design