I'm a creative force from Los Angeles, a music junkie, and a Lowrider owner/enthusiast with a unique voice that blends multiple cultures, perspectives, and disciplines to create. I am an art director, brand developer, illustrator, fine artist, and graphic designer. At my core, I'm a self-motivated multitasker with a passion, devotion, and commitment to the power of art, design, and music. I believe in the importance of play in all creative endeavors.

Graduated from Pasadena Art Center College of Design - BFA with honors in Illustration and Design
instagram: demetrius_rfc

Nike x G Dragon

Nike collaborated with G Dragon to create his own iconic Air Force 1 through the Battle Force program. The key visual concept came from G Dragon’s own mythology that features a vibrant and colorful Utopia emerging from darkness. Jenn Lee and I worked together to develop an overall graphic language, look and feel, and typography system. G Dragon’s Nike world was brought to life through campaign static and motion assets and culminated in a launch event in Seoul.

Photographer: Unruh & Jones
Set Design: James Dean
Services: Art Direction, Concept DevelopmentCreative Direction, Graphic Design