
Nike x G Dragon
Nike collaborated with G Dragon to create his own iconic Air Force 1 through the Battle Force program. The key visual concept came from G Dragon’s own mythology that features a vibrant and colorful Utopia emerging from darkness.
We applied this concept to develop an overall graphic language, look and feel and typography system. G Dragon’s Nike world was brought to life through campaign static and motion assets and culminated in a launch event in Seoul.
Photographer: Unruh & Jones
Set Design: James Dean
Services: Art Direction, Creative Direction, Graphic Design
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Nike collaborated with G Dragon to create his own iconic Air Force 1 through the Battle Force program. The key visual concept came from G Dragon’s own mythology that features a vibrant and colorful Utopia emerging from darkness.
We applied this concept to develop an overall graphic language, look and feel and typography system. G Dragon’s Nike world was brought to life through campaign static and motion assets and culminated in a launch event in Seoul.
Photographer: Unruh & Jones
Set Design: James Dean
Services: Art Direction, Creative Direction, Graphic Design


























