I’m a Los Angeles native currently working as a Brand Designer at Nike in Portland, OR. I specialize in creative direction, brand development, graphic design, and illustration — drawing inspiration from different cultures, visual arts, and music to craft meaningful, tactile solutions.

Graduated from Pasadena Art Center College of Design - BFA with honors in Illustration and Design
instagram: demetrius_rfc

PhantomVSN - Small Sided

Creative direction for the launch of the Phantom VSN boot. The photography was inspired by the Phantom’s characteristics. A phantom player vanishes with precision and reappears to make opponents pay. Every image placing the ball close to the boot to show the elite level control and precision of the Phantom VSN. The graphic elements are a play on the heritage iconography of triangles in the Phantom visual world. The motion piece combines all the components from the campaign to fully tell the story of the boot and the feeling it gives you, on and off the pitch.

Photographers: Misha Taylor, Michael Tessier
Stylist: Victoria Mesenbrink
Services: Art Direction, Creative Direction

2017 — Frogtown, Los Angeles