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Art Direction Brand Development Branding
Concept Development
Creative Direction
Environmental Design Fashion Design
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I'm a creative force from Los Angeles, a music junkie, and a Lowrider owner/enthusiast with a unique voice that blends multiple cultures, perspectives, and disciplines to create. I am an art director, brand developer, illustrator, fine artist, and graphic designer. At my core, I'm a self-motivated multitasker with a passion, devotion, and commitment to the power of art, design, and music. I believe in the importance of play in all creative endeavors.

Graduated from Pasadena Art Center College of Design - BFA with honors in Illustration and Design
info@demetriusmay.com
instagram: demetrius_rfc
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Pumas Kit Launch

The campaign to announce the launch of the new Pumas Kit was created through a hands-on technique that embraced the seasonal narrative “You Can’t Stop Sport,” but more importantly, the national passion of Argentinians and their love for their team. The typography is a combination of hacked letter forms and layered handwritten type. That typography is paired with performance and profile imagery juxtaposed on each other. This achieved the goal of representing the new Pumas kit as a visual concept and as a new and bold collection.

Services: Art Direction, Creative Direction
Running on Cargo