The campaign to announce the launch of the new Pumas Kit was created through a hands on technique that embraced the seasonal narrative “You Can’t Stop Sport,” but more importantly the national passion of Argentinians and the love for their team. The typography is a college between hacked letter forms and layered handwritten type. That typography is paired with performance and profile imagery that have been juxtaposed on top of each other. This achieved the goal of representing the new Pumas kit as a visual concept, but also as a new and bold collection.
Pumas Kit Launch
Services: Art Direction, Creative Direction