I’m a Los Angeles native currently working as a Brand Designer at Nike in Portland, OR. I specialize in creative direction, brand development, graphic design, and illustration — drawing inspiration from different cultures, visual arts, and music to craft meaningful, tactile solutions.

Graduated from Pasadena Art Center College of Design - BFA with honors in Illustration and Design
instagram: demetrius_rfc

Pumas Kit Launch

The campaign to announce the launch of the new Pumas Kit was created through a hands on technique that embraced the seasonal narrative “You Can’t Stop Sport,” but more importantly the national passion of Argentinians and the love for their team. The typography is a college between hacked letter forms and layered handwritten type. That typography is paired with performance and profile imagery that have been juxtaposed on top of each other. This achieved the goal of representing the new Pumas kit as a visual concept, but also as a new and bold collection.

Services: Art Direction, Creative Direction

2017 — Frogtown, Los Angeles