I'm a creative force from Los Angeles, a music junkie, and a Lowrider owner/enthusiast with a unique voice that blends multiple cultures, perspectives, and disciplines to create. I am an art director, brand developer, illustrator, fine artist, and graphic designer. At my core, I'm a self-motivated multitasker with a passion, devotion, and commitment to the power of art, design, and music. I believe in the importance of play in all creative endeavors.

Graduated from Pasadena Art Center College of Design - BFA with honors in Illustration and Design
instagram: demetrius_rfc

Sugar Coated Hype

Poking fun at the urban culture I admire so much, with a nod to the reappropriation of pop art all while establishing functionality in art were all core components of this piece. Using parody to portray craft, I was inspired by a vintage cereal box of sugar coated rice from Australia. "Sugar Coated Hype" became the tagline, the brand name "Post" became "Posers" all used to point out the absurd nature of establishing street credibility through erroneous means.

Services: Art Direction, Branding, Brand Development, Concept DevelopmentCreative Direction, Graphic Design, Packaging