I am a creative from Los Angeles currently working in Portland, OR at Nike. My work blends brand art direction, development, graphic design, and illustration into cohesive brand expressions. I create meaningful and tactile solutions inspired by culture, art and music.

Graduated from Pasadena Art Center College of Design - BFA with honors in Illustration and Design
instagram: demetrius_rfc

Sugar Coated Hype

Poking fun at the urban culture I admire so much, with a nod to the reappropriation of pop art all while establishing functionality in art were all core components of this piece. Using parody to portray craft, I was inspired by a vintage cereal box of sugar coated rice from Australia. "Sugar Coated Hype" became the tagline, the brand name "Post" became "Posers" all used to point out the absurd nature of establishing street credibility through erroneous means.

Services: Art Direction, Branding, Brand Development, Concept DevelopmentCreative Direction, Graphic Design, Packaging