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Sugar Coated Hype
Poking fun at the urban culture I admire so much, with a nod to the reappropriation of pop art all while establishing functionality in art were all core components of this piece. Using parody to portray craft, I was inspired by a vintage cereal box of sugar coated rice from Australia. "Sugar Coated Hype" became the tagline, the brand name "Post" became "Posers" all used to point out the absurd nature of establishing street credibility through erroneous means.
Services: Art Direction, Branding, Brand Development, Concept Development, Creative Direction, Graphic Design, Packaging
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Poking fun at the urban culture I admire so much, with a nod to the reappropriation of pop art all while establishing functionality in art were all core components of this piece. Using parody to portray craft, I was inspired by a vintage cereal box of sugar coated rice from Australia. "Sugar Coated Hype" became the tagline, the brand name "Post" became "Posers" all used to point out the absurd nature of establishing street credibility through erroneous means.
Services: Art Direction, Branding, Brand Development, Concept Development, Creative Direction, Graphic Design, Packaging
