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I am a creative from Los Angeles currently working in Portland, OR at Nike. My work blends brand art direction, development, graphic design, and illustration into cohesive brand expressions. I create meaningful and tactile solutions inspired by culture, art and music.

Graduated from Pasadena Art Center College of Design - BFA with honors in Illustration and Design
info@demetriusmay.com
instagram: demetrius_rfc
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The Neighborhood Thieves

The Neighborhood Thieves (TNT) is a menswear collection incorporating urban, modern, and vintage elements into one cohesive theme. I served as creative director and co-founder of TNT. The distinctive identity was a result of meticulously developing, sourcing, and storytelling. Every aspect of the brand was personally overseen and reviewed until it met the highest of standards.

We set out to create a brand that was not just one dimensional. The play-on-words and narratives of certain street brands inspired us. There was always a level of interpretation that spoke to each of us in unique ways. There was a similar experience we got from the look and feel of vintage garments...these stories went beyond just thread and fiber. The vintage fabrics became the perfect canvas for us to juxtapose our modern narrative. We believe every garment should tell a story whether its hand crafting goods in the USA, using classic bold imagery, chain stitched lettering by hand, to shirts made from dead stock heritage fabrics with subtle messages embroidered into the collar. There is a thief in everyone; necessity, desperation, opportunity, love, stolen moments. We are bombarded by it all, and it's what provokes the inevitable. As we walk through life, these things cling to who we are and what we become. The Neighborhood Thieves.

Project was produced while working at Junk Food.

Services: Art Direction, Branding, Brand Development, Creative Direction, Fashion Design, Graphic Design, Illustration, Packaging