I am a creative from Los Angeles currently working in Portland, OR at Nike. My work blends brand art direction, development, graphic design, and illustration into cohesive brand expressions. I create meaningful and tactile solutions inspired by culture, art and music.

Graduated from Pasadena Art Center College of Design - BFA with honors in Illustration and Design
instagram: demetrius_rfc

Victory & Euphoria Pack

Art Direction for the Victory and Euphoria Packs of Mercurial and Phantom boots. Capturing each shoe’s essence through performance was central to the project. Speed for the Mercurial and precision for the Phantom. Authenticity of movement was pivotal to telling the story of these high level boots.

Photographer: Lucas Garrido
Services:  Art Direction, Creative Direction