I'm a creative force from Los Angeles, a music junkie, and a Lowrider owner/enthusiast with a unique voice that blends multiple cultures, perspectives, and disciplines to create. I am an art director, brand developer, illustrator, fine artist, and graphic designer. At my core, I'm a self-motivated multitasker with a passion, devotion, and commitment to the power of art, design, and music. I believe in the importance of play in all creative endeavors.

Graduated from Pasadena Art Center College of Design - BFA with honors in Illustration and Design
instagram: demetrius_rfc

Victory & Euphoria Pack

Art Direction for the Victory and Euphoria Packs of Mercurial and Phantom boots. Capturing each shoe’s essence through performance was central to the project. Speed for the Mercurial and precision for the Phantom. Authenticity of movement was pivotal to telling the story of these high level boots.

Photographer: Lucas Garrido
Services:  Art Direction, Creative Direction