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Victory & Euphoria Pack
Art Direction for the Victory and Euphoria Packs of Mercurial and Phantom boots. Capturing each shoe’s essence through performance was central to the project. Speed for the Mercurial and precision for the Phantom. Authenticity of movement was pivotal to telling the story of these high level boots.
Photographer: Lucas Garrido
Services: Art Direction, Creative Direction
Art Direction for the Victory and Euphoria Packs of Mercurial and Phantom boots. Capturing each shoe’s essence through performance was central to the project. Speed for the Mercurial and precision for the Phantom. Authenticity of movement was pivotal to telling the story of these high level boots.
Photographer: Lucas Garrido
Services: Art Direction, Creative Direction